I AM BCU I AM STRONG

I was commissioned to create the logo for a new BCU Mental Health Society campaign called I AM BCU, I AM STRONG. The campaign was aimed at students who might feel like they can’t open up to others or ask for help because they fear it might look weak or that they can’t handle their course. The aim was to try and end that stigma and say it’s ok to not be ok and to ask for help. The only criteria was that they wanted it to include a hand in some way. 

The only criteria was that they wanted the logo to contain a graphic of a hand. I felt that it would be good to include references to togetherness, comfort and support using a circle made of two arms holding each other.

The only criteria was that they wanted the logo to contain a graphic of a hand. I felt that it would be good to include references to togetherness, comfort and support using a circle made of two arms holding each other.