Agart Branding and Website

Client

Agart Ltd

Date

January 2020

Categories

Graphic Design | Web Design

This was a project completed in my time at Rafias. The client was creating a company dealing with art advisory, art education and art law. They needed a full branding package: logo design, brand guidelines and a stationary package including duplex, foiled business cards as well as a single page website.

Concept

The client wanted the brand to feel luxury and high-end, with relevance to the art industry. Her influences came from Hermes Paris, Dior and Arteviste with interests in art deco, optical illusions, Bauhaus and surrealism.

Outcome

We settled on a duplex specification for the business cards, using a Senses paper stock and traditional block foiling.

The client hadn’t planned much initially for the website but wanted one in place to have the option for future development. In order to maintain the clean, minimalistic and luxury feel of the brand, I utilised negative space and subtle animated transitions.